The University of Foggia has adopted a new Visual Identity Manual to summarise how to specifically convey unifg identity and values through clear and incisive visual elements: ad hoc shapes, colours and fonts will give a distinguishing feature to the university, thus making it easily recognised. As is well known, images are processed fast and cause an immediate emotional response. This is why consistent use is made of visual contents which can convey a feeling of belonging and leave a concrete trace in the university life and in the description of university initiatives.
The university’s visual communication standards illustrated here have been developed to support teaching and administrative staff on how to appropriately use the various identity features of the University of Foggia. The rapid changes we all undergo will enable potential further adjustments, yet adopting a smart visual strategy which has also been designed for the online environment and is supported by a content strategy on social media, will be a great starting point to process forms and contents which are in line with visual language transformations. A more frequent use of the web will result in greater efficiency and faster organisation, as well as in significant paper saving in view of our commitment to pursue sustainability.
Downloadable kits are among the new features available, in addition to the Manual which includes all the rules and the information concerning the visual identity, in the new smart and versatile strategy.
There are altogether 8 kits:
- A specific kit for each department (7 in total), with logo and graphics in the different formats.
- A kit for university communications.
The kits for the departments include:
- Cover page for the thesis work.
- Folder with the official naming scheme of the ‘Unifg’ and ‘Unifg.it’ community.
- Folder with the official Unifg logos.
- Folder with the official logos containing the Department name.
- Colour code file.
- Letterhead template.
- PowerPoint template (in both 4:3 and 16:9 formats).
- Pass/badge template (in A6 format: 10 x 15 cm).
- Name plate template with folding instructions (on A3 paper).
The university kit includes:
- Folder with the official naming scheme of the ‘Unifg’ and ‘Unifg.it’ community.
- Folder with the official Unifg logos.
- Folder with the official logos together with the HR Excellence in Research logo.
- ‘Unifg Solenne’ Font Folder (created exclusively for the University of Foggia).
- Colour code file.
- Letterhead template.
- PowerPoint template (in both 4:3 and 16:9 formats).
- Pass/badge template (in A6 format: 10 x 15 cm).
- Name plate template with folding instructions (on A3 paper).
The design refers back to the second filed version of the logo, with minor changes concerning the size of the ‘Università di Foggia’ wording.
The ‘Unifg community’ wording is also regulated, as is the respective website wording (Unifg.it).
The official colours and the ‘Unifg solenne’ Font remain unchanged compared to the previous version of the Manual.
The colours related to the Department have instead been newly introduced, also in the light of the setting up of new Departments.
All the material can be downloaded and shall be used exclusively by the university’s teaching, technical and administrative staff.
The kits shall also be sent to agencies, partners and stakeholders outside the university and so on, upon prior request sent to the Communication Area of the University of Foggia ([email protected]).